Nearly 15% of all retail sales were returned in 2023 — and 75% of consumers cited fit as the main reason. As a result, brands and retailers of all sizes are implementing new tools, both in stores and ...

FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--FIT:MATCH, a B2B platform that enables apparel brands to match their customers with the best-fitting products, today announced it has partnered with Savage X ...

A future fit technology strategy has emerged as a cornerstone for propelling customer-centric business growth in today’s dynamic business environment — and the primary enablers of this strategy are ...

Though I cannot say many nice things about the pandemic, I will concede that it ushered in a few, very few, improvements to how we live. We mastered Zoom, for example. Now we can go to a lot fewer ...

If you’ve watched even one episode of “Project Runway,” you’ve noted that clothing designers use a “fit model” as the basis for creating their garments. That same method is used by clothing brands all ...

True Fit, the leading AI-driven size and fit personalization platform, is transforming the world of online apparel and footwear shopping through the democratization of its Fashion Genome, particularly ...

Amazon’s algorithm considers the sizing relationships between brands and their size systems, a product’s reviews and other details, and a customer’s own fit preferences.. Photo: Courtesy Amazon Poor ...

The urgency to solve for virtual fit, once relegated online, has extended to stores, where the pandemic has made trying on clothing more complicated. “People are using their bedrooms as fitting rooms, ...